



As a huge fan of the Seinfeld show I was delighted to see the mix between Bill Gates and Jerry Seinfeld. The idea of promoting the newest technology via getting in touch with the common people is clever when it’s these two sharing a room or buying shoes. The interesting part is they hardly touch on the product until the absolute end of each video and even then, it’s more of a tease…as if, something great is coming out soon.
I’m not sure about that part. I mean, when Abercrombie puts a mostly nude billboard up with just their name on it….they are selling image (definitely not clothing) but I digress. But in the Seinfeld/Gates scenario they are selling…hope?
I like the videos, they are fun and clever and anyone who can get Bill Gates to lighten up deserves applause. That said, it would be better if Microsoft were pushing something more tangible like a new service pack to make things faster or more reliable, or even one that makes the computer taste like chocolate cake
I think the Windows 7 previews have done little to make folks optimistic that this time it will truly be bigger, better, faster…or even sexier. Meanwhile all my geek buddies are switching to Macs! Ugh…the horror…and I admit, I have already fallen prey to the dark side. I have an Iphone, Apple TV, and use ITunes more than Media Player…am I being assimilated?
Anyway, for your viewing pleasure here are the videos!


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